Colleges and other "scholarly" institutions are cranking out business degrees, advertising, and marketing degrees at an ever increasing rate annually. Information found in textbooks is almost always ten years dated. Why would anyone pay for out dated technology or training?
The advertising and marketing business is expanding at the speed of light daily. Certainly dynamic in nature, advertising requires precise study and utilization of mathematics, social, and psychological analysis to ensure the client receives his or her value for money spent.
